Way to love Chadaro- Ghar Ka khana

There is an increase in the marketing scenario of tiffin services.

There are More than 2,00,000 lunch boxes get moved every day by Dabbawalla’s. There are scattered players in the market. New players are entering the market offering meals online etc and Chadaro is one of them

Chadaro covers tiffin services from Churchgate to Virar. It also offers different value added services such as Corporate Lunches, Catering Services, Corporate Catering, Birthday Specials, Anniversary Specials, Get To –Gathers, Thali on Long Distance Trains.

Their main marketing strategy is that they have Tie – ups with private bus operators for office transport of employees to display banners, company offering meal on wheels and Western railway who offer tiffin’s at western line stations

Online marketing is done through Youtube, Facebook, twitter, Food listing, directories etc

Offline marketing is done through personal visits, membership packaging, asking customers etc.

Corporate marketing is done through tie ups with HR.

Chadaro offers breakfast which is delivered by 8am at your home or office. It includes  North Indian, Gujurati and South Indian recipies. Same can be offered for evening snacks. It consists of ›

Alu Wada, Cutlets, Bread Roll, fruit chat, idli, samosa, upma, medu wada, set dosa etc

30 day breakfast is Rs. 656

Chadaro also offers Lunch: 

Basic Thali

1 Vegetable + 5 Chapattis or Dal Rice or Pulav Raita or Puri Bhaji

One time cost is Rs. 45

30 Day Package Costs Rs. 1,233 

Chadaro Deluxe Thali

2 different Vegetables + 1 Dal + 1 Rice + 4 Chapattis or 3 Parathas + 1 Veg Salad + 1 Pickle

One time cost Rs. 100

30 days  Deluxe Thali Costs Rs. 2,850

Executive Thali

1 Vegetable + 1 Dal + 1 Rice + 3 Chapattis + Veg salad + Pickle.

One time cost Rs. 65

30 days Executive Thali Costs Rs. 1,853

Regular Thali

1 Vegetable + 1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle.

One time Thali Rs. 80

30 days Regular Thali Costs Rs. 2,280

Premium Thali

3 Vegetables + 1 Dal + 1 Rice + 1 Sweet + 3 Paratha’s or 4 Chapattis + Veg Salad + Farsan + Veg salad + Pickle.

One time cost of thali is Rs. 145

30 days Premium Thali Costs Rs. 4,133

Tiffin for Mumbai Region

1 Vegetable +  1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle

One time tiffin is Rs. 86

Additional Rs. 600 to be paid to Dabbawalla for delivery on western line. In case of deliver to Vikhroli and Chember cost will be Rs. 900 per month

30 day package Costs for Rs. 2,451

Dabbawallas in Mumbai

Chadaro if offering tiffin services in Mumbai, Mira Road and Vasai. In Mumbai people wish to eat homely cooked food rather than eating hotel food, Here Chadaro is the best choice for homely cooked food. As the below picture says Tiffin jahan Aap Chahe meaning you will be delivered the tiffin anywhere as per your conviniece.

Tiffin services are usually meant for those who work really far from their homes, those whose mothers are working, those who are health and hygiene conscious and need proper nutrition. Chadaro also delivers food in hostels. The must tiffin service needed now a days are in trains where the quality of food is a bit bad. But Chadaro promises you to provide hygienic and safe food in trains. Chadaro brings the most finger licking and home cooked food feeling in trains while travelling.

Chadaro offers breakfast whcih is deliveredby 8am at your home or office. It includes  North Indian, Gujurati and South Indian recipies. Same can be offered for evening snacks. it consists of ›

Alu Wada, Cutlets, Bread Roll, fruit chat, idli, samosa, upma, medu wada, set dosa etc

 

Chadaro also offers Lunch:

Basic Thali

1 Vegetable + 5 Chapattis or Dal Rice or Pulav Raita or Puri Bhaji

Chadaro Delux Thali

2 different Vegetables + 1 Dal + 1 Rice + 4 Chapattis or 3 Parathas + 1 Veg Salad + 1 Pickle

Executive Thali

1 Vegetable + 1 Dal + 1 Rice + 3 Chapattis + Veg salad + Pickle.

Regular Thali

1 Vegetable + 1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle.

Premium Thali

3 Vegetables + 1 Dal + 1 Rice + 1 Sweet + 3 Paratha’s or 4 Chapattis + Veg Salad + Farsan + Veg salad + Pickle

Tiffin for Mumbai Region

1 Vegetable +  1 Dal + 1 Rice + 4 Chapattis + Veg salad + Pickle

These tiffins are delivered at your door step and contains healthy packed food. 

Oh My Veggies!!

A vegan diet is one that consists of only plant-derived foods. Veg food isn’t too difficult to find and eat

The most nutritious and inexpensive vegan foods can be found in any supermarket. Veg food includes fresh produce, grains, legumes and nuts/seeds which are all used by this company. This is more than enough to keep a person healthy and fit.

Fresh green vegetables

A veg diet can keep u away from the risk of cancer and cardio vascular diseases. Eating fruits and vegetables is also healthy as they are full of antioxidant nutrients that protect your heart. Some of the other proven health benefits of a vegetarian diet include significantly reduced rates of obesity, coronary heart disease, hypertension, constipation, and gallstones. Being vegetarian can protect you from several such diseases.

No matter which category of vegetarian you fall into, it is important to choose a variety of food, including whole grains, fruits, vegetables, legumes, nuts and seeds. 

Fresh baby tomatoes

Vegetarian food has these many qualities:

Calcium that includes low fat or fat free milk, yogurt, leafy vegetables etc.

Iron that includes dark green and leafy veggies, beans etc.

Protien that includes dairy products and whole grain food

Vitamin B12 includes cereals in breakfast

Vitamin D includes orange juices, cereals etc.

Fresh Fruits

All of these are easily available in Chadaro Tiffin services which are given to school children and working individuals  in disposable tiffin boxes across Mumbai that includes Vasai and Mira Road

Chadaro's Vision and Mission

Shree Trikutaa Square Meals (P) Limited has formed a venture for all the true food lovers called "Chadaro taza tazaa" with a dream of offering home cooked quality food to the busy professionals and students.

They serve vegetarian and jain food in only disposable PP sealed plates with aluminium foils to maintain the food temperature and keep the freshness intact which is the safest and the most hygienic.

They serve the most clean and fresh vegetables.

Their thalli consist of healthy and safe ingredients eg. dal, rice, roti, 2 bhaji, salad, pickle and a sweet dish which can also be called the perfect home food. Chadaro gives you the feeling of the most homely cooked food.

This tiffin service offers the “Ghar Ka Khana” experience starting from Rs.45 only.

Their mission is to offer truly and traditional Indian Veg food, maintains environment sustainability, ensure the quality of food, and produce best quality home cooked food with a difference. It works closely with dietary experts where meals are will balanced and nutritionally good for health.  The company uses RO treatment plant to wash utensils so that they are truly sterile.

Chadaro’s emphasises on ethnic food. The raw materials are checked by the chefs and are tested by them before they start using it. This company only uses sunflower oil for cooking vegan dishes. 

Something about "Chadaro"

Hi my name is Priyanka Kulkarni.

I did my schooling from DPYA high school, Dadar and my graduation from SIES college of commerce and economics, Sion. I am currently pursuing Masters in Public Relations from Mumbai University. I am a dancer by profession also.

This blog is part of an assignment for the subject, "New Media and Technology" and the topic is "CHADARO TAZA TAZAA"

Its PURE, HEALTHY AND HYGIENIC and is called "CHADARO". Chadaro offers Vegetarian and Jain Veg food,its brand “Chadao Taza Tazaa” is a venture for all the true food lovers.

Chadaro's emphasis is on Indian ethnic food and dedication to sustainable development. They have introduced themselves at Vasai, Thane and are engaged in TIFFIN(Thali) services. They serve individuals, banks, corporate houses etc and the also serve kids breakfast and lunch in schools. This company ensures the quality of food and you'll love the taste. This company is committed to producing best quality home cooked food with a difference.

Through this blog, I will talk about the different services they offer and also mainly about their marketing strategies.